From oldies but goodies like “Wala pa ring tatalo sa Alaska” to recent earworm like Energy Gap and “Star Wax, Star Wax, kintab ay to the max,” we at the 8List do recognize that a lot of jingles on local television and radio can really stick with us. Sometimes, we love it. Sometimes, we absolutely loathe it.
The thing is, these jingles just keep crawling out of the woodwork, and this early on in 2018, we now have a veritable new arsenal of 8 commercial jingles we can’t get out of our heads, such as…
8. Steeltech Color Roofing
Originally Aired Around: February, 2017
It’s pretty presumptuous for Steeltech to assume that their jingle, which sounds suspiciously like Jollibee’s “Bida Tayo” song, will quickly start a dance craze, but here we are. The song is catchy, yes, but we have to dock points for that eerie similarity. You can’t unhear it once you realize it.
7. JRS Express
Originally Aired Around: February, 2017
Holy cow. JRS Express. This jingle has been going on for just over a year, but it seems only recently that it has really invaded our consciousness. Pretty funny how their logo is also a shameless color swap of the Road Runner, too.
6. Cherifever
Originally Aired Around: August, 2017
Rick Astley probably made some sweet, sweet royalty from this jingle, seeing as it clearly took the ‘80s icon’s second biggest hit and turned it into an infectious ode to helping your kids grow taller.
5. Downy Sweetheart
Originally Aired Around: October, 2017
Pia Wurtzbach is now spreading her wings to even singing? Well, that’s Philippine entertainment for you. We can’t just be supermodels or beauty queens or actresses. We also have to sing or dance.
4. Tough Mama
Originally Aired Around: November, 2017
I cannot remember a single lyric from this jingle, so I just shout “Tough Mama” as loudly as I can whenever those words turn up. It’s one of those jingles that’s exceptionally frustrating because it sticks to your head, but you can’t ever sing it in full.
3. Pride Bar Power Blue
Originally Aired Around: November, 2017
Aaaand with that photo with no explanation whatsoever, let’s move right along.
2. Unilab
Originally Aired Around: November, 2017
While the actual music video came out just this January, you have to admit, this is a pretty great jingle that almost, almost, erases our memories of Ritemed. Unilab made the right choice by going with an upbeat ditty to counteract the almost ballad-esque stylings of the still-ubiquitous Ritemed jingle.
1. Jollibee Burger Steak
Originally Aired Around: February, 2018
Linamnam, ulam, linamnam ulam, Jollibee burger steak, beefy saucy linamnam ulam…
There’s a reason they got Anne Curtis to sing this jingle instead of Sarah Geronimo despite the fact that they have both ladies as endorsers: if Anne sings it, for better or worse, it will make a bigger impression on you. Compare this jingle to Sarah G’s 8-7000 Jollibee Delivery song. It doesn’t take a musical genius to know which one is going to still be stuck in your head by next week, between the two.
Can you name other jingles? Tell us below!
