Thanks to Tiktok, beauty trends come and go faster than it takes for your nails to dry. Or at least, it feels like it. But one trend that seems to have stuck is the “clean girl” aesthetic. Basically, it’s “model off-duty” look that goes against many trends of the 2010s: minimal makeup instead intense contouring; clear, dewy skin instead of matte makeup; and natural brows over Instagram brows. Slick back your hair, put on some gold jewelry and a light-colored top, and you’ve basically got the whole look.
Though the clean girl trend has been criticized for being restrictive (it’s usually linked to white, thin, and rich girls with perfect skin), make no mistake: anyone can achieve the look. Here are some products that can help you nail the clean girl aesthetic.
Happy Skin Second Skin Tinted Moisturizer
Great-looking, glowy skin is an integral part of the clean girl aesthetic, and a good tinted moisturizer or BB cream is a fuss-free way to get that lewk. Happy Skin’s Second Skin Tinted Moisturizer offers sheer to medium coverage so you get a natural-looking base. And it’s got skin-pampering ingredients like hyaluronic acid, kahai oil, squalane, and niacinamide. Plus, it’s got SPF 20 and Anti-Blue Light Technology, so you’ll be protecting your skin as well!
Get it for P899 from Shopee.
Avon Power Stay 24 Hour Foundation
Blemishes happen. If you’re having one of those days when a light-coverage foundation just won’t cut it, use a light and breathable foundation like Avon Power Stay 24HR Liquid Foundation. The best thing about it is it’s non-greasy and non-comedogenic, so you don’t have to worry about it blocking your pores. It’s got a matte finish, but you can add that dewy look with a highlighter and/or finishing spray (more on that later).
Get it for P499 at www.avonshop.ph or contact your local Avon representative.
Wet n Wild Megaglo Hello Halo Liquid Highlighter
With the clean girl aesthetic, you can do away with most makeup products, but highlighter is a must if you want to get that dewy, glowy look. The Wet n Wild Megaglo Hello Halo Liquid Highlighter is a buildable highlighter that’s got shimmering pearl pigments, as well as good stuff like murumuru seed butter, grapeseed oil, and vitamin E. A little goes a long way — just dab a tiny amount at the top of your cheekbones, your browbone, the bridge of your nose, and on your cupid’s bow, and you’re good to go.
Get a bottle for ₱385 from Shopee.
Rom&nd Better Than Eyes
Korean eyeshadows are great for the clean girl look because they’re not as intense as many shadows from Western beauty brands. The Rom&nd Better Than Eyes pallettes are beginner friendly because they’ve got just four shades — all you need to nail an understated, delicate eye look that’ll make you look fresh and bright-eyed.
Get a pallette for ₱559 on Shopee.
blk cosmetics Fresh Brow Lock Mascara
Forget the intense Instagram brows of the 2010s — the clean girl aesthetic is all about fluffy, laminated brows. Get perfect feathery brows with a gel pomade like blk cosmetics Fresh Look Mascara. Using castor oil, it nourishes and conditions strands while fostering hair growth. For fuller brows, get one of the tinted shades, or you can get natural looking brows with their clear brow gel.
Get it for ₱349 on Shopee.
Etude House Curl Fix Mascara
To make your eyes pop with minimal makeup, sometimes all you need is a good mascara. If you’ve got flat eyelashes, Etude House Curl Fix Mascara is al lifesaver. After curling your lashes, apply this mascara to keep your eyes curled for up to 24 hours. It’s waterproof and sweatproof, so you don’t have to worry about it smudging during the day.
Get it for ₱553 on Shopee.
Glitz Bish Plump Glozz Twistie
Get plump, lush looking lips with Glitz Bish Plump Glozz Twistie. Not your ordinary lip gloss, it’s got a tingly plumping effect and a pure peppermint flavor (make sure to do a spot test beforehand). It’s ultra-moisturizing and it’s not sticky! We’re particularly partial to the “Lip Injection” shade, which has a light pink tint.
Get it for ₱199 on Shopee.
Issy & Co. Phyto-Complex Skin Mist
Maintain that fresh and glowing look throughout the day with an Issy & Co. Phyto-Complex Skin Mist. You can use it to prep your skin before applying your makeup, or spray it throughout the day to instantly refresh your skin. It contains Biophytex, a soothing botanical complex made of plant extracts that soothe the skin, as well as ingredients that help reduce sensitivity.
Get it for ₱499 on Shopee.