Ask any designer and they will tell you making a logo is no small feat. Even ones as simple as Apple’s minimalist, well, apple had a long history of revisions and involved (we’re assuming) bottles of a designer’s tears. Logo studies could take years. It is, after all, what people will remember when they think of your company. And as proof that people appreciate brilliant logos that will make them look harder, here’s a quick list of brands that have logos with hidden meanings. How many of these do you know already?
Disneyland Paris uploaded their 30th-anniversary trailer in early September. Aside from the exciting events they have planned for their patrons come 2022, people caught the clever logo made especially for the milestone. It’s the iconic and classic Mickey Mouse outline that doubled as the number 30. The internet collectively pronounced: the creative department deserves a raise.
You could probably wolf down entire triangle rows of Toblerone but have you ever noticed something in their logo? The snowy mountain in the Swiss Alps, believed to be Matterhorn, is hiding an outline of a bear. This pays tribute to the Swiss capital City of Bern dubbed as the “City of Bears” and is where the chocolate is made. Can you see the bear?
Another chocolate brand with a clever logo is HERSHEY’s Kisses. At first, glance their logo simply looks like the chocolate’s name, but upon closer inspection, there’s a hidden Kisses chocolate between the letters K and I. Do you see it?
While we’re still on the topic of sweets, hidden meanings in logos won’t be complete without mentioning Baskin Robbins. The American ice cream and cake shop hides a clever number 31 on the letters B and R. This represents the 31 flavors you can get from the shop.
Spartan Golf Club
You might not be familiar with Spartan Golf Club but you sure as heck can appreciate its brilliant logo. It expertly uses negative space. One moment you see a golfer who just completed a swing but if you step back, it’s the side profile of a Spartan wearing a helmet. This logo was cleverly designed by Richard Fonteneau.
Ever wonder what the arrow is for on Amazon’s logo? Yes, it looks like a smile but it’s more than that. It means the e-commerce and digital streaming platform can get you anything from A to Z.
FedEx is yet another logo with a hidden meaning. Look closely and you’ll see an arrow between the letters E and X. This is supposed to symbolize the shipping company’s speed in getting you your parcels and documents.
Here’s something that’s a little bit more familiar. The logo for the car brand Toyota is also a clever one. These aren’t just ellipses that form the letter T, as some might have observed. The hidden message is that it actually spells the brand name, “Toyota.” Cool, right?
Do you know other clever logos or logos with hidden meanings? Share them with us!