While minimalism is taking over the beauty industry, this homegrown brand is eye candy! Filipinta’s premium products are packed with all things Filipino, and you just have to love their quirky visuals. True to their core, they pay homage to Philippine history while fusing it with modern beauty techniques. By Filipinas for Filipinas, they embrace the broad spectrum of skin colors and enhance the variety of Filipina beauty.
Creativity does not run dry with Filipinta Beauty. A portmanteau of Filipina and ‘pinta,’ which means paint, it is literally a ‘face paint for Filipinas.’
From just being a dream and a passion project in 2019, it became a thriving small business with a growing community rallying behind it. This indie beauty brand is also fighting for sustainability and cruelty-free production. And yes, it’s vegan! They currently have more than 20k Instagram and 8k Facebook followers. They deserve more, don’t you think?
Where’s the banana ketchup?
Are you truly a Filipino if you haven’t had Maling? This household staple was transformed into a lip balm complete with the scent of that delicious luncheon meat. Makes me hungry, not gonna lie. When you get this, give your mom a heads up because she might fry it!
Oh, baby, it’s Ube!
Their Ube Cakes palette features four shades of yes, you guessed it right…UBE. This lovely pan is just a feast with two shimmers and two mattes that just go well together.
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Tease Your Sweet Tooth
Another yummy collection is their Filipin Tops inspired by our favorite chocolate from childhood – Curly Tops! Yes, the little chocolate cups with yellow wax liners inside a tiny box! They packed it with twelve deep and soft browns as well as shimmers to complete whatever look: no-makeup makeup, sultry smokey eye, or something fun and sparkly.
100% Childhood Nostalgia
Filipinta Beauty still has a lot to offer. They also have a Lumpia collection which is inspired by our favorite birthday handaan mainstay.
They also have a Sorbetes palette with bright colors resembling our favorite Filipino ice cream flavors. With so many colors, the possibilities are endless!
Dainty DIWATA Palette
Diwata, their trending 9-pan palette features highly pigmented soft browns, bright oranges, and forest greens curated to complement the diverse skin colors of Filipinas. They also added jelly shimmers to complete that ethereal look.
F.L.A.M.E.S. Eyeshadow Palette
Another palette perfect for young adults is FLAMES. No, we are not talking about fire here, it’s the flames we used to play in grade school to measure our compatibility with our crushes. The design is perfect for teens as it screams Olivia Rodrigo’s SOUR aesthetic. It has all the pinks and glitz. Time to channel that Filipina Barbie within you! And again, look at those shade names…we just think that “kilig” would go perfect with “balentaym”!
Honestly, we would have second thoughts about using this palette because the package is just drop-dead gorgeous.
Divine BABAYLAN Lipsticks
Filipinta Beauty recently teased the much-awaited restock of their BABAYLAN lipsticks. This is inspired by powerful women who could heal, foretell the future, and perform incantations. Imagine telling your bestie, ‘Hey, I am wearing Mahika!’ ain’t that amazing?
These four beautiful matte shades perfectly suit any mestiza and morena skin.
Look at that packaging, though! These lustrous gold tubes just scream eleganza – perfect for the modern Filipina.
How to Order?
Filipinta Beauty is a US-based business, but they ship anywhere in the world. You may place your order on their website or you can message them on Instagram. Want easier access to their products? Don’t worry, they are also on their way back to Shopee and Lazada!
What other Filipino-themed makeup do you want to see from them? Leave us a comment!