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Tell Me You Didn’t Just Say That: 8 Pinoy Brand Slogans That Require a Spit-Take

  • Posted on Jan 28, 2016Jan 28, 2016
  • 0 minute read
  • Kel Fabie
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Tell Me You Didn’t Just Say That: 8 Pinoy Brand Slogans That Require a Spit-Take

Jan 28, 2016   •   Kel Fabie

Pinoy Brand Slogans That Required a Spit TakeTell Me You Didn’t Just Say That:
8 Pinoy Brand Slogans That Require a Spit-Take

By Kel Fabie

Moments from Volleyfriends UAAP Volleyball Kick Off SHAD
A brand can easily be defined by its slogan and become a non-insignificant factor in its success. Just look at, for example, Nike with “Just do it,” or Rexona with “It won’t let you down.” These slogans are integral to the brand and really make them stand out.

Here are some Filipino brands who have decided to stand out with their slogans, too–but for all the wrong reasons.

8. Novellino: My wine and only.

8 Pinoy Brand Slogans That Required a Spit Take

Via novellinowines.com

What were they thinking?! Not the worst slogan in the world, but arguably the cheesiest. If they ever wanted to make their brand sound classy, this slogan killed it off entirely.

Possible creative brief received from client: “Hi, guys! We want a slogan that makes Novellino’s customers think of no other brand. Make sure we are their one and only, and feel free to use the most horrible wordplay you can think of!”

7. Eternal Gardens: Where they’ll always stay!

7 Pinoy Brand Slogans That Required a Spit Take

Via eternalgardens.ph

What were they thinking?! Really? Really? Really?!?

Possible creative brief received from client: “For this campaign, we want to highlight one of the most inevitable features of being in Eternal Gardens. Also, we want this in jingle form. Any ideas?”

6. Sakto Lang Buko Pie: Hindi masyadong masarap, pero OK na!

6 Pinoy Brand Slogans That Required a Spit Take
Sakto lang. At least, they’re not lying about how good their Buko Pie is, and some people might even buy it as a joke.

Possible creative brief received from client: “We want honest copy. Pero dapat, impactful.”

5. RiteMed: Gusto ng RiteMed ay gumaling kayo!

 

RiteMed! The brand for wishful thinking! They want you to get well, because promising you will actually get well is a little out of their wheelhouse.

Possible creative brief received from client: “We have this picture of Susan Roces to work with. It’s the only one we got.”
5 Pinoy Brand Slogans That Required a Spit Take

You know the one.

“Think you can make a slogan out of that? Saka lakihan niyo yung font.”

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Kel Fabie

Kel Fabie. is a DJ, host, mentalist, satirist, comedian, and a long-time contributor to 8List (Hello, ladies!). He has an Oscar, a Pulitzer, a Nobel, and two other weirdly-named pet dogs. He blogs on mistervader.com.

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