American indie pop band LANY has such a solid Pinoy fanbase that they sold out their Malibu Nights Tour show last year in just a couple of hours. After fans clamored for more, two more nights were added to what was originally meant to be a one-night-only show, and all were sold out. They always have a song on the local Top Hits list, and anyone who listens to the radio probably knows at least one of their songs. So it comes as no surprise that LANY has been invited as a brand endorser in the Philippines.
The music scene is facing a new normal
MANILA (AFTER) <3 pic.twitter.com/3hUAfpjhna
— LANY (@thisisLANY) March 4, 2017
While we all enjoyed the several sold-out shows with LANY, right now, it’s rather hard to imagine when we could go back to screaming our hearts out at mass gatherings like concerts and shows without social distancing. Tours and schedules have all been cancelled or postponed, so all we can do for now is reminisce and relive iconic moments such as LANY shows, flip through old photos, and reflect on life.
Time to reflect
This period of reflection has actually been crucial in developing their upcoming album Mama’s Boy. LANY frontman Paul Klein shares that he actually felt overwhelmed while standing in front of thousands of people in a concert last year, making him think about home. And the same happened for drummer Jake Gross and keyboardist Les Priest. They couldn’t help but look back on their journey and reflect on how they got to this point in their lives.
Capturing the youth’s sound
The three members formed LANY, which stands for “Los Angeles New York”, in LA back in 2015. Their music was composed of poetic lyrics on love and heartbreak, a dream-like soundscape, and modern aesthetic that easily and quickly appealed to millennials, capturing the young fans’ attention and catapulting the band to fame. Now, the band is gearing up to release Mama’s Boy soon, led by its first single “Good Guys.” With this album, LANY strives for perfection, wanting to create music that looks back to their roots and stays grounded, while also being ready for the loud crowds of the arena.
LANY x vivo
But while concerts may not be possible in the near future, LANY wouldn’t let their Pinoy fans go so long without them. They’re back to show their love for their Filipino fans, albeit not for a concert. Last month, vivo Philippines announced on their Facebook page that LANY would be joining them as brand ambassador, greeting their Filipino fans “Mabuhay!”
PH says ILYSB LANY!
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Of course, Filipino fans enthusiastically welcomed this new partnership between their favorite artist and the leading global technology company in the Philippines. The tech giant tapped the indie pop band as brand ambassador because they knew just how much the band appealed to their young fans in the Philippines, proven by their jampacked concerts and shows.
LANY returns the love
best night of my life without a doubt thank you manila let’s do it all over again tomorrow night
— paul klein (@pauljasonklein) April 5, 2018
The love is mutual. The band equally adores the Philippines and their fans here. LANY’s sold-out concert in Smart Araneta Coliseum back in 2018 was actually their first ever arena concert, making the Philippines quite a memorable place for the group.
Best enjoyed at night
LANY has been selling out multiple nights across the globe since their first hits, from “ILYSB” to “Thru These Tears” and from “I Don’t Wanna Love You Anymore” to their latest single “If This Is The Last Time,”. And really, LANY’s songs are best enjoyed at night. The radio pop and R&B mix in their music makes it perfect for a night out to paint the town red, while the dreamy elements of their sound could also be the background music of your relaxing night in. Their music has become an inspiration for millennials to make the most out of evenings, preventing them from simply slipping away.
And they’re asking you to make the most of the night
And now LANY, through their partnership with vivo, is challenging you and fellow Filipino fans to continue to ignite your night. “Mabuhay Philippines, we are LANY and we are so excited to be the new members of the vivo family. We’re having so much fun with the all-new vivo V19. Go and check it out, it will definitely ignite your night,” said the band in a video posted on vivo Philippine’s Facebook page.
Whether you’re out enjoying your time with friends or unwinding at home with the family, you could light up your night and have as much fun as you want with the vivo V19 Neo, a phone that boasts a super night mode camera feature and enhanced gaming capabilities — perfect for work-from-home millennials who pursue their passions at night.