Feeling like your sneaker game needs a refresh? It’s time to inject some excitement into your rotation! What’s the hottest shoe of the moment? It’s those sleek, racing-inspired kicks taking over your social media feed. That’s the iconic PUMA Speedcat, a 90s classic making a triumphant return. Get ready, because more pairs are available starting TODAY, August 29th!

PUMA Speedcat, a timeless staple

Fashion trends from the late 90s to early 2000s are making a powerful resurgence, bringing iconic pieces back into the spotlight. Leading this revival is PUMA’s Speedcat, a staple shoe from the late 90s.

The timeless sneaker is capturing attention again, with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.

The PUMA Speedcat, designed initially to embody the spirit of motorsport, has long been celebrated as an icon of speed and agility. Its silhouette and distinctive low profile capture the essence of racing, making it an instant favorite in the 90s. It symbolized the era’s vibrant, adventurous spirit, resonating with trendsetters and fashion enthusiasts who valued functionality and flair.

A stylish revamp with BLACKPINK Rosé

This year, the PUMA Speedcat has undergone a stylish revamp, enhancing its comfort and design. The updated version seamlessly integrates modern touches with its classical appeal, meeting today’s standards of functionality and aesthetics.

Korean K-Pop idol Rosé leads the relaunch campaign, bringing the timeless shoe back to the forefront of fashion, giving a masterclass on making retro styles relevant and fresh for the new generation.

Rosé’s influence on the fashion scene is undeniable. As one-fourth of the renowned K-Pop group BLACKPINK, she has mesmerized audiences worldwide with her distinctive style and presence. Beyond her music career, Rosé has been established as an icon in fashion, admired by many for her elegant yet edgy style. She has graced the covers of major fashion magazines and worked with several fashion brands.

Her unique ability to reinterpret classic pieces for today’s audience cemented her as the perfect ambassador for the PUMA Speedcat relaunch. In the campaign, shot in Seoul, South Korea, Rosé doesn’t just wear the legendary sneakers — she embodies its spirit, seamlessly blending the shoe’s retro charm with her dynamic style. The campaign features striking visuals of Rosé sporting the revamped PUMA Speedcat in its iconic red colorway, paired with a chic and casual ensemble. This look gives a nod to the PUMA Speedcat’s versatile appeal.

Where can you get PUMA Speedcat in the Philippines?

@itsnickosia The #PUMA Speedcat has landed in Manila #speedcat ♬ Rockstar (Slowed Down) – LISA

With Rosé at the helm, the PUMA Speedcat is poised to become one of the year’s most sought-after sneakers. The classic appeal and contemporary flair of the PUMA Speedcat have captured the attention of fashion aficionados and sneakerheads alike. Given the rising demand, it’s expected that these iconic sneakers won’t stay on shelves for long.

Are you eager to get your hands on this timeless icon? The PUMA Speedcat will be available in limited stock exclusively at PUMA Shangri-la starting August 29. Secure your pair of these classics before they’re gone. To see more of Rosé’s campaign and stay updated on future releases, follow PUMA Philippines on Instagram.

This is a press release. Minor edits have been made by the 8List.ph editorial team.

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