8List.ph
  • Lockdown Diaries
    • Updates
    • Good News
    • Life Under Quarantine
    • Humor
    • Health Tips
  • News
    • Opinion
    • People
  • Pop
    • Movies
    • Music
    • TV
    • Books
    • Theater
    • Showbiz
    • Geek
    • Sports
    • Retro
    • Weird
  • Life
    • Health
    • Nest
    • Life-Hacks
    • Food & Drink
    • Travel
    • Style
      • Beauty
      • Inspiration
      • Shop
      • OOTD
  • Videos
    • Filgood
    • Isabuhay Ang Panata
    • #8MinutesWith
    • Pagsubeks
    • 8list Plays
    • 8List Asks
    • 8List Explores
    • 8List Presents
    • 8secs
    • 88 Seconds
    • YOUth DECIDE
    • Str8 Up with Delamar
    • Toughest Job 2016
  • Comics
    • H8 Mondays
  • Breathe
  • #YOUthDECIDE
  • About
  • Sitemap
  • Advertise
  • Privacy
  • Archive
  • Bitesized.ph
  • Windowseat.ph

 

 

 

8List.ph is published by ID8, Inc.

Subscribe
8List.ph
8List.ph
  • Lockdown Diaries
    • Updates
    • Good News
    • Life Under Quarantine
    • Humor
    • Health Tips
  • News
    • Opinion
    • People
  • Pop
    • Movies
    • Music
    • TV
    • Books
    • Theater
    • Showbiz
    • Geek
    • Sports
    • Retro
    • Weird
  • Life
    • Health
    • Nest
    • Life-Hacks
    • Food & Drink
    • Travel
    • Style
      • Beauty
      • Inspiration
      • Shop
      • OOTD
  • Videos
    • Filgood
    • Isabuhay Ang Panata
    • #8MinutesWith
    • Pagsubeks
    • 8list Plays
    • 8List Asks
    • 8List Explores
    • 8List Presents
    • 8secs
    • 88 Seconds
    • YOUth DECIDE
    • Str8 Up with Delamar
    • Toughest Job 2016
  • Comics
    • H8 Mondays
  • Breathe
  • #YOUthDECIDE
  • 8List

These Creative Product Placements Definitely Made a Mark

  • Posted on May 9, 2019May 9, 2019
  • 4 minute read
  • Kyzia Maramara
Total
23
Shares
23
0
1

Last Monday’s Game of Thrones episode had fans all over the world tweeting one word: Starbucks. Eagle-eyed fans saw the presumably misplaced coffee cup on set and called it out. While the makers of the series deny any product placement, the aftermath is every brand’s dream.

And apparently, there’s also this:

Product placement is a natural part of making a movie but it takes skill to simply insert a product into a script and make it look natural. Successful product placements are ones you don’t notice right away, or if you do notice, the circumstances justify its appearing. There are a lot of great product placements in movies but here are 8 of our favorite creative ones:

 

E.T. the Extra Terrestrial (1982) – Reese’s Pieces

Via YouTube: fyberdude

One of the earliest examples of successful product placement is Reese’s Pieces on E.T. the Extra Terrestrial back in 1982. The candy was used by the main character, Elliot, to draw E.T. to him. Steven Spielberg originally approached M&Ms division Mars Inc., but they refused (bet they’re regretting it now). Rival Hershey accepted the offer and their Reese’s Pieces sales shot through the roof as a result of being part of such a classic movie. The candy automatically became a nostalgic treat for a lot of people.

 

Wayne’s World (1992) – Pizza Hut, Reebok, Pepsi, Nuprin, Doritos

Via YouTube: Jacob Stork

This entire satirical scene from Wayne’s World that had us in tears probably paid for the whole movie production. It is product placement at its finest, successfully making a joke about product placement that doesn’t ruin the products in any way.

 


Rick and Morty – Szechuan Sauce

Via YouTube: BackpackTV

This particular unintentional product placement got out of hand pretty quickly. Instead of mentioning an existing product, the show made an off-hand joke about a limited edition McNuggets dip called the Szechuan sauce. It was made in 1998 as a promotional tie-in with Disney’s Mulan. 

After the episode, McDonalds, without any affiliation with the creators of Rick and Morty, actually brought the sauce back for a limited time in limited quantities at certain locations. After this, avid fans who didn’t get a taste eventually demanded that McDonalds bring the sauce back to life again, they even harassed employees. And that is how the fast food giant ended up shipping more than 20 million packets of Szechuan sauce to eager people.

 

Cast Away (2004) – Wilson Sporting Goods and FedEx

Via YouTube: AndyPark1221

Chuck Nolton (Tom Hanks) gets stranded on an island after his FedEx delivery plane crashes and in order to survive, he opens FedEx packages. It might surprise you that after all that FedEx exposure, the company never really actually paid the producers to have their service mentioned (mainly because it involved a FedEx plane crashing). But they did agree to let the movie use the logo. The result? Their brand became well-known worldwide following the success of the movie.

Everyone fell in love with Wilson the volleyball, a trusty companion which was actually from a Wilson Sporting Goods store. You might think it’s another product placement but again, the makers of Cast Away, didn’t get paid for it. Wilson Sporting Goods even made a promotional ball, complete with markings, as it became that much of a fan favorite.

 

Toy Story franchise – Slinky, Etch-a-Sketch, Mr. Potato Head

Via YouTube: Disney UK

Before this classic Disney/Pixar movie came out, sales for Slinkys and Mr. Potato Heads were down at an all-time low. After it was featured as characters in the movie the sales skyrocketed. Etch-a-Sketch had a 4500% boost, Slinkys had thousands of orders, and the Mr. Potato Head toy sales jumped to 800%. Toy Story was indeed a game changer for animated films and toy brands.

 


Kingsmen the Secret Service (2015) – Happy Meal

Via YouTube: NZStarlord

You might find it absurd that an evil mastermind such as the lisping Valentine (Samuel L. Jackson) would offer his super-secret spy guest a Happy Meal served in golden platters and with wine. Although it caught us by surprise, this actually added dimension the villain in the sense that his character was revealed – expensive on the outside, trashy on the inside. Plus it maintained the film’s over-the-top themes all the while making the entire scene hilarious. How about a Big Mac?

 

Risky Business (1983) and Top Gun (1986) – Ray Bans

via GIPHY

Tom Cruise in Top Gun (1986)

Both Tom Cruise films gave life to Ray-Bans that had low sales during that time. Risky Business featured Tom Cruise wearing the Wayfarer sunglasses throughout the movie and even on the cover. Before the movie was released, annual sales were at 18,000 and after the release, it soared to 360,000. Tom Cruise in Top Gun had the same sales-boost-effect three years later, this time with the aviator silhouettes, and sales rose by 40%. The power of good looking celebrities!

 

White House Down (2013) – Nike

Via YouTube: Movieclips Coming Soon

You might find it absurd that the President of the United States (Jamie Foxx) would go loco over a terrorist touching his Jordans. While engaged in hand-to-hand combat, the terrorist grabs the POTUS’ feet forcing him to kick the bad guy while saying “Get your hands off my Jordans!” Absurd scene? Yes. Would we do it in real life? Heck yes. To protect our precious Jordans.

White House Down might be a funny example of a Nike product placement in movies but Nike has been in the business for years. They are also shown in Forrest Gump and the Back to the Future franchise.

 

Know other interesting product placements in movies? Share them with us in the comments!


Total
24
Shares
23
0
1
Kyzia Maramara

Kyzia spends most of her time capturing the world around her through photos, paragraphs, and playlists. She is constantly on the hunt for the perfect chocolate chip cookie, and a great paperback thriller to pair with it.


Previous Article
  • Life

The 8 Things You’ll Learn After Moving Out of Your Parents’ House

  • Posted on May 9, 2019May 9, 2019
  • Cristina Morales
View Post
Next Article
  • News

A First-Time Voter’s Guide to the May 2019 Elections

  • Posted on May 9, 2019May 9, 2019
  • Tynne De Leon
View Post
You May Also Like
toxic filipino culture
View Post
  • 8List

Toxic Filipino Culture: 8 Harmful Pinoy Habits We Need to Outgrow ASAP

  • Posted on Jun 8, 2022Jun 8, 2022
  • Cristina Morales
View Post
  • 8List

Dealing With It: How to Comfort a Friend Who Found Out They’ve Been Cheated On

  • Posted on Jun 1, 2022Jun 1, 2022
  • Kyzia Maramara
View Post
  • 8List

Post-Elections Damage Control: 8 Things You Can Do to Mend Ties (If You Want To)

  • Posted on May 10, 2022May 10, 2022
  • Edgardo Toledo
euthanized dogs
View Post
  • 8List

PSA: These Dogs Will Be Euthanized This Week If No One Adopts Them — Here’s How You Can Help

  • Posted on Mar 28, 2022Mar 28, 2022
  • Kyzia Maramara
View Post
  • 8List

Vico Sotto Kicked Off His Mayoral Campaign and Netizens Are Already Rooting For Him

  • Posted on Mar 25, 2022Mar 25, 2022
  • Kyzia Maramara
View Post
  • 8List

Cubao Customs Is Winning Kakampinks’ Hearts After Savage Responses to Critics

  • Posted on Mar 25, 2022Mar 25, 2022
  • Kyzia Maramara
View Post
  • 8List

No Chill: Kris Aquino Shades Rivals at Surprise Appearance in VP Leni’s Tarlac City Rally

  • Posted on Mar 24, 2022Mar 24, 2022
  • Kyzia Maramara
View Post
  • 8List

Beat the Summer Heat at these Private Beach Houses Near Metro Manila

  • Posted on Mar 24, 2022Mar 24, 2022
  • Ina Louise Manto

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the l8est delivered right to your inbox.

8List.ph
  • About
  • Sitemap
  • Advertise
  • Privacy
  • Archive
  • Bitesized.ph
  • Windowseat.ph
Your daily dose of entertaining, useful and informative lists.

Input your search keywords and press Enter.