Deciphering Time: Netizens Share Their Complex Explanations for the New RC Cola Ad
Dec 15, 2020 • Kyzia Maramara
An abstract representation of the… yeah
GIGIL, the agency behind these haunting and remarkable RC Cola ads were also the masterminds behind the viral and hilarious Orocan ads and the goofy mini ad series for Danes Cheese (with real Bacon Bits!). But their RC Cola one was the most open for various interpretations. Are they really trying to show the “deconstruction of the egalitarian equitable social justice” through art?
Looking for the soul in their band
Of course the vocalist and her ice (eyes) dispenser bandmates belong together! Carbonated drinks and ice go hand in hand after all.
The right circle
In short, they were all meant to be, they just didn’t see it at first. And just like the RC Cola head mom and her son with four glasses on his back, the bandmates only needed to be emotionally vulnerable to assure each other that they’re, in fact, in the right group.
Don’t be afraid to show who you are
This explanation entry made us wipe a few tears away. “Showcase who you are and what you feel. If they will accept you for who you are, be thankful. If not, be thankful again.” Ya feel me?!
The glass represents friendship
Shoutout to all our friends who accept us for who we are, hidden RC Cola bottle appendages, flaws, and all.
Society discriminates those who are different
The standards of society pushed the vocalist into thinking she wasn’t enough for her bandmates of five years. Society has warped her perception of herself! And although her bandmates revealed that they’re part of the minority also (we’re assuming not everyone in their world is weird), they found solace in each other.
Perfect together
Don’t you get it? Ice enhances the enjoyment of chugging down your favorite carbonated drink. The vocalist has nothing to cry about, she and her bandmates go perfectly together. It’s as simple as that!
Which brings us to our favorite comment
Because sometimes not everything has an explanation. Now we’re just waiting for the third installment of these weird RC Cola ads and maybe an extended RC Cola cinematic universe. GIGIL, what do you think?
What’s your explanation for the RC Cola ad?
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