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  • Posted on Mar 21, 2015Mar 21, 2018
  • 1 minute read
  • Jozza Alegre Palaganas
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Mar 21, 2015   •   Jozza Alegre Palaganas

In Q4, we analyzed over 1.7 billion Facebook ad impressions. We found the average CPM was
$12.45, the average CPC was $0.54, and the average CTR was 2.39%.
Key Takeaways
● The average CPM for Facebook ads increased by 37% QoQ
● The average CPC for Facebook ads increased by 14% QoQ
● The average CTR for Facebook ads increased by 25% QoQ


In Q4, we analyzed over 1.7 billion Facebook ad impressions. We found the average CPM was
$12.45, the average CPC was $0.54, and the average CTR was 2.39%.
Key Takeaways
● The average CPM for Facebook ads increased by 37% QoQ
● The average CPC for Facebook ads increased by 14% QoQ
● The average CTR for Facebook ads increased by 25% QoQ


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Jozza Alegre Palaganas

Jozza has two life pegs: Martha Stewart and Jonah Peretti. She dreams of one day owning a juicer and the Internet. In the meantime, she's 8List's managing editor.

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