8List.ph
  • News
    • Showbiz
    • Opinion
    • Sports
    • Profiles
    • Weird
  • Adulting
    • Career
    • Money
    • Health
    • School & Learning
    • Relationships
  • Pop
    • Movies & TV
    • Music
    • Books
    • Games
    • Theater
    • Retro
    • K-World
  • Lifestyle
    • Style
    • Beauty
    • Food & Drink
    • Nest
    • Tech
    • Travel
    • Pinoy
  • Videos
    • 8List Asks
    • Pagsubeks
    • Kaya Today!
    • Archives
      • 8list Plays
      • 8List Explores
      • 8List Presents
      • 88 Seconds
      • 8secs
      • Filgood
      • Isabuhay Ang Panata
      • #8MinutesWith
      • YOUth DECIDE
      • Str8 Up with Delamar
      • Toughest Job 2016
  • H8 Mondays
  • Breathe
  • About
  • Sitemap
  • Advertise
  • Privacy
  • Archive
  • Bitesized.ph
  • Windowseat.ph

 

 

 

8List.ph is published by ID8, Inc.

Subscribe
8List.ph
8List.ph
  • News
    • Showbiz
    • Opinion
    • Sports
    • Profiles
    • Weird
  • Adulting
    • Career
    • Money
    • Health
    • School & Learning
    • Relationships
  • Pop
    • Movies & TV
    • Music
    • Books
    • Games
    • Theater
    • Retro
    • K-World
  • Lifestyle
    • Style
    • Beauty
    • Food & Drink
    • Nest
    • Tech
    • Travel
    • Pinoy
  • Videos
    • 8List Asks
    • Pagsubeks
    • Kaya Today!
    • Archives
      • 8list Plays
      • 8List Explores
      • 8List Presents
      • 88 Seconds
      • 8secs
      • Filgood
      • Isabuhay Ang Panata
      • #8MinutesWith
      • YOUth DECIDE
      • Str8 Up with Delamar
      • Toughest Job 2016
  • H8 Mondays
  • Breathe
  • Pop

8 Times Marketing Rivalries Got Down and Dirty

  • Posted on Apr 11, 2016Apr 12, 2016
  • 0 minute read
  • 8List
Total
0
Shares
0
0
0

adwars28 Times Marketing Rivalries Got Down and Dirty
By 8List

Moments from Volleyfriends UAAP Volleyball Kick Off SHAD
It’s a dog-eat-dog world out there, and it isn’t really surprising when companies and brands get their metaphorical hands dirty to make sure their messages get to us, the all-powerful consumers. Sure, some countries have laws that restrict ads from throwing punches below the belt—but that never stopped anyone from trying. What’s wrong, after all, with a little healthy competition?

With the recent launch of another commercial taking a potshot at one of its main competitors, let’s take a look at some of the best and most entertaining marketing rivalries of our age.

 

8. DHL punks everyone else

 

You could almost smell a law suit brewing here. One of the most original dirty trick ideas ever: Paying your competitor to carry your superiority claim. Brilliant but not much less underhanded that the FedEx trucks.

 


7. Audi vs. BMW

7 adwars

Via forbes.com

Sometimes competition can get so heated that billboards start talking to each other. This is one clear case of nearly relentless one-upmanship. Betcha Audi will think twice about starting another billboard war. #gamesetmatch

 

6. Pepsi vs. Coke

 

Has there ever been a rivalry more entertaining than Pepsi vs. Coke? You gotta hand it to these companies for staying such good sports about it over the decades.

 


5. Nike vs. adidas

 

Throw in Puma, and these brands define what it means to bring out the best in each other. Also, how can anyone forget that time Nike designer Jason Petrie called out Derrick Rose for his ACL injury in 2012, only to have Adidas turn his comments into an entire marketing campaign?

 

4. Microsoft takes on Apple and Samsung

 

Kudos for poking fun without being insulting. This round definitely went to Microsoft.

 

3. Samsung takes shots at Apple

 

Not too subtle that you would have missed it, but not too heavy handed that it made you roll your eyes or take up arms. There’s no propaganda like the truth.

 

2. Burger King vs. McDonald’s

2 Adwars

Via fastfoodfromtheinside.wordpress.com

We may not notice it much in the Philippines, but the McDonald’s-Burger King rivalry has been going on for years. From bragging about whose is bigger…

2b Adwars

Via justpo.st

…to talking smack…

2c Adwars

Via adweek.com

…and hinting at forbidden, uh, desires, nothing is sacred between these two. Let’s just be glad they keep each other on edge.

 

1. Mercedes and Porsche congratulate BMW

1 Adwars1b Adwars

Via rsvlts.com

In more recent developments, BMW celebrated its centennial last month, and the ads celebrating the occasion have been nothing short of surprising. Mercedes took out an ad that pays tribute to the iconic BMW grill, adding a cheeky greeting that said, “Thanks for 100 years of competition. The previous 30 years were a bit boring,”—clearly a jab at Mercedes being the older of the companies.

Not to be outdone, Porsche also took out a large ad in the paper for BMW, saying “The future presents us with great challenges. We face them with sheer driving pleasure. Porsche bows to 100 years of moving automobile history and wholeheartedly congratulates BMW on this jubilee.”

Way to keep it classy, you guys.

 

Know any other awesome ads between rivals? Share away in the comments below!


Total
0
Shares
0
0
0
8List

Previous Article
  • #ToughestJob2016

8 Reasons Why the VP Debate Was The Best #PilipinasDebates2016 (So Far)

  • Posted on Apr 11, 2016May 2, 2016
  • Kel Fabie
View Post
Next Article
  • Food & Drink

Delicious No-Cook Recipes for the Lazy-Hangry

  • Posted on Apr 12, 2016Apr 12, 2016
  • Shen Mascariñas
View Post
You May Also Like
View Post
  • Pop

This Filipino Swiftie Might Be Taylor Swift’s Most Successful Fan Yet

  • Posted on May 17, 2023May 17, 2023
  • Meryl Medel
View Post
  • Pop

LOOK: Barbie Just Introduced Their First Doll with Down Syndrome

  • Posted on Apr 27, 2023
  • Edgardo Toledo
View Post
  • Pop

8 Must-See Versions of *That* Trending Philippines Travel Level Map Generator

  • Posted on Apr 18, 2023
  • Meryl Medel
View Post
  • Pop

Ariana Grande’s Latest TikTok Video Is a Challenge to Stop Judging Bodies

  • Posted on Apr 12, 2023Apr 12, 2023
  • Edgardo Toledo
View Post
  • Pop

Funniest Tweets from Fans Who Refuse to Believe Taylor Swift and Joe Alwyn Split Up

  • Posted on Apr 11, 2023
  • Kyzia Maramara
View Post
  • Pop

This Jollibee-Inspired Makeup Collection Is Everything We Want and More

  • Posted on Apr 5, 2023Apr 4, 2023
  • Edgardo Toledo
View Post
  • Pop

8 International Celebrities Who Have Proudly Repped the Philippines Globally

  • Posted on Apr 4, 2023
  • Meryl Medel
View Post
  • Pop

How to Break Barriers Online and Beyond, According to the Inspiring Women of YouTube

  • Posted on Mar 31, 2023Apr 14, 2023
  • Meryl Medel

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the l8est delivered right to your inbox.

8List.ph
  • About
  • Sitemap
  • Advertise
  • Privacy
  • Archive
  • Bitesized.ph
  • Windowseat.ph
Your daily dose of entertaining, useful and informative lists.

Input your search keywords and press Enter.