Iconic Pinoy commercials really know how to bring on the waterworks by using two elements: love and family. Ready your tissues as we hop on the nostalgia train with these memorable and emotional Filipino commercials:
1. Vicks: Just a Boy (2019)
First up, we have Vicks with their #TouchOfCare campaign. Based on a true story, this commercial follows the touching story of Agnes and her adopted son who was born with HIV. Vicks also used this ad to unveil their partnership with Project Red Ribbon to support children living with the disease.
2. Kwentong Jollibee Valentines Series: Vow (2017)
Six years ago, this Jollibee commercial went viral for breaking the hearts of many – especially those who are tagged as martyr sa pag-ibig, just like the guy in the video. Not gonna lie, being friendzoned does hurt (I feel you, guys </3). But hang on, buddies! We’ll get there soon at the right time, with the right person.
Cheers to us all who continue to love unconditionally. *Group huuug!*
3. McDonald’s: First Love (2009)
“Huling El Bimbo”? His loving gaze? The way she grabbed his hand? Every moment raised our hopes up only to find our biggest heartbreak of the century. There’s so much pain in this commercial that I keep remembering it every time I dip my french fries in a choco sundae. (╥_╥)
4. Nestle PH’s 100th Year: Pag-ibig (2011)
Enough with the heartbreaks! Nestle created a romantic commercial to celebrate its 100th year in the Philippines. This video shows that finding the right partner makes you feel comfortable and secured through boundless love.
5. Nido Fortigrow: For Our #1 Lolas (2015)
This Nido commercial showed us an inseparable bond between a grandmother and her granddaughter. Not all grandparents are the same. Some are lenient and doting, while others are stern and strict. But the love they have for their family never changes. Surely, they never fail to see the best version of us and continue to support our little adventures in life.
6. Coca-Cola: The Last Customer (2016)
Christmas is not just the most wonderful time of the year, but it’s also the busiest time for mall and restaurant employees. They sacrifice most of their time to provide service and help customers create meaningful experiences during the holidays. So, Coca-Cola made sure to give back to our holiday heroes.
7. Globe x Rogue One: A Star Wars Story: Mask (2016)
Hearts up, stormtroopers! This heart-warming collaboration between Disney, Star Wars, and Globe earned the title ‘Best Short Form’ at the Brand Film Festival New York in 2017. The campaign #CreateCourage was established to spread awareness about one’s inner challenges that might not be visible for everyone to see.
8. Lucky Me! Instant Mami: Magnifico (2009)
Nothing beats a warm bowl of soup and a tight hug from our moms after missing a shot at the tryouts. We all have our down times and it’s okay to acknowledge these feelings. So, if you’re feeling a little discouraged today, remember to never say die for tomorrow is another day.
Which Pinoy commercials gave you a good cry? Let us know!
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