The Victoria’s Secret Fashion Show was once a pop culture phenomenon, a much anticipated televised event by millions of viewers around the world. The brand has cleverly incorporated in their promotions a great mix of stunning and well-known runway models (the Angels), stage design, a great mini-concert from the hottest artists, and of course, beautiful lingerie every woman would want.
All of that isn’t happening this year with the show getting cancelled. “Cancelled” as in it won’t continue. But we could also probably say that it’s “cancelled,” as in millennial speak for “it doesn’t matter anymore.” Here’s why:
Victoria’s Secret needs to “evolve its messaging”
Maybe if you made clothes that would “fit” people with actual human bodies and tried supporting the people who were not born their preferred gender you could continue on with your ED cat walk.get on board or God knows you’ll be the next Forever21 @VictoriasSecret pic.twitter.com/xXbSKy8Awh
— Sierra Racheal ☼ ☾ (@SierraUsipuik0) November 22, 2019
No angels will be in sight this year as Victoria’s Secret’s parent company L Brands announced that they’re canceling 2019’s Victoria’s Secret Fashion Show saying it was part of a move to “evolve the messaging [of the company].” Fortune reports that since Q4 of 2016, Victoria’s Secret sales have steadily been declining to reach an all-time low net loss of $252M this November as compared to last November’s $42.8M. Are we at all surprised?
The brand has outdated ideas on what it is to be a woman in this day and age
“I love y’all but can you be more inclusive please?”
“Dis Tew Much pressure for me, I literally canNOT right now” https://t.co/T4SZHLwc00 pic.twitter.com/sr6H30gsEj
— A S T R O (@astrotheprotege) November 22, 2019
In an era where differences are embraced and accepting diversity is being preached everywhere, Victoria’s Secret and their outdated ideas stick out like a sore thumb. The brand continues to be out of touch, selling sexy lingerie which, over the years, has become more obvious that they’re obviously targeting to fulfill men’s fantasies rather than endorse comfortable products for women. Ultimately they have to keep abreast with today’s society and realize that it’s not about looking good for the men, it’s about being comfortable in your skin.
Where is body positivity?
Why have they stopped Victoria’s secret shows?. Well at least some ordinary girls like me will stop throwing up thinking you have to look like these extremely thin models. Everyone’s Genes aren’t the
same. Diversity is better way forward all women sizes. #VictoriasSecret https://t.co/AyVzT2odCN
— MsAllureChoc (@NAllureChoc1) November 22, 2019
Since 2005, we’ve seen hundreds of slender “perfect” models walk the runway and strut their stuff for the Victoria’s Secret Fashion Show but lately, the brand has been missing the bullseye with the current emphasis on body positivity. More and more brands are starting to acknowledge that the perfect woman isn’t someone with the smallest waist size, flawless, and will look good in anything. News flash, every woman is unique in physique and character.
Back in 2018, Victoria’s Secret’s then-chief marketing officer Ed Razek has told Vogue that plus-size models and transsexual models should not be cast since they don’t fit the show’s mold and “because the show is a fantasy.” Apparently these types of women don’t fit their fantasy.
There are other inclusive brands in the market
Victoria’s Secret show is cancelled this year! How’s that for your fantasy? The world no longer has a place for a brand that refuses to be inclusive to all shapes, sizes, ethnicities, genders, sexualities and disabilities anymore. Karmas a bitch! @SavageXFenty do it better!
— (@Dee_Smithxoxo) November 22, 2019
This was Rihanna’s impact. Victoria’s Secret portrays an stigma of how woman should look. Rihanna is turning the whole thing upside down by hiring models of all type. Trans, black, white, Latino, with disabilities. Meanwhile VS is stuck…
— alessandra (@iamalessi) November 22, 2019
Rihanna’s Savage x Fenty has been breaking molds and being lauded for including plus sizes in her collection. The Savage x Fenty fashion show saw plus-sized models of every skin color. Even before Fenty’s lingerie line was launched, Rihanna’s Fenty Beauty makeup line has been hailed as having one of the best foundations with over 40 shades for women. American Eagle Outfitter’s underwear brand Aerie has likewise been receiving love for being able to represent many women. Just look at their inspiring Instagram page!
Listen to me. @VictoriasSecret is outdated and overpriced. @SavageXFenty is the vibe. Such cute items that you can actually afford AND you can buy more than one thing without going bankrupt #thankyouriri
— lyss (@alyssapisano79) November 21, 2019
Other American companies like Lively or ThirdLove offer pretty lingerie and underwear at a much more affordable price and for women of all body types too. And if women still don’t want to shell out too much cash, there are multiple start-up companies out there who offer even cheaper prices, they can even be found easily on Instagram.
The controversy with Epstein
They are trying to make us forget about sex enablers who run #VictoriasSecret and #Epstein https://t.co/O4Sg6mTkOr
— Daniel Estulin (@EstulinDaniel) November 22, 2019
L Brands chief executive Leslie Wexler has close ties with child sex trafficker Jeffrey Epstein who died early this year while in jail. Epstein was known to present himself as Victoria’s Secret scout to reach younger women, victims he would “groom”. Epstein is also known to have managed Wexler’s money for several years and has been able to become ultra rich in doing so. This scandal has hurt Victoria’s Secret’s reputation as well as the people running it. Although Wexler has said that he has already cut ties with Epstein years ago, grave sins like that aren’t something the public easily forgets.
Even VS Angels and models think the standards are too unrealistic and too much
Lost in all of this is the models. They’ll have to spend their night in their pajamas with their families now instead of walking down a cold runway in their skivvies dressed as a peacock. TALK ABOUT A BUZZKILL!! *sarcasm* #VictoriasSecret
— Emmanual Williamson Wilder (@EmmanualWilder) November 22, 2019
Since it’s extremely difficult to maintain the kind of body that is required to be a Victoria’s Secret Angel, there is undoubtedly too much pressure on the models. Bella Hadid, a VS model, shared earlier this month that the most comfortable and sexy she felt modeling lingerie on the catwalk was with Rihanna’s Savage x Fenty show because Riri instructed her to model in whichever way she felt comfortable.
Karlie Kloss told British Vogue that she stopped working with the brand because it wasn’t “reflective of who [she is] and the kind of message [she wants] to send to young women.”
If these prestigious models are turning their back on the brand, you would have to be blind to not see that there’s something wrong.
If Victoria’s Secret ever wants to make a comeback, they know what to do
What?! Where am I going to get my T&A from? I guess Instagram like everyone else. #VictoriasSecret #VictoriasSecretFashionShow #instagram https://t.co/NlK87ltNj3
— Scott Gerow (@ScottGerow) November 22, 2019
How hard is it to create a brand that includes a plus-size line modeled by appropriate women or even create a diverse set of new Angels? Why is it taking Victoria’s Secret so long to do this? The show has been a year-end tradition for a lot of people. It was spectacular, it was a celebration of art, music, and fashion, but as much as we would miss it, it’s time for the brand to recalibrate. Only then could they have the hope of coming back with branding that works in this day and age, representing women as they deserve.
What do you think about the Victoria’s Secret Fashion Show getting cancelled? Share your thoughts with us below!